Yhdessä lauseessa…
What’s the most underrated factor in achieving long-term effectiveness?
Staying attuned to evolving societal and consumer shifts is one of the most underrated factors in achieving long-term effectiveness.
What’s one thing marketers should stop doing to be more effective?
Don’t limit your focus to industry silos—meaningful effectiveness emerges when we look broadly across sectors, cultures, and global contexts.
What’s a recent trend that’s actually improving marketing effectiveness?
Intelligently leveraging AI as a strategic tool, not just to automate tasks but to uncover unexpected insights across diverse, interconnected data sets.
What’s your personal ‘north star’ when aiming for effectiveness?
Exploring beyond boundaries to reveal unseen patterns that illuminate fresh opportunities and hidden connections.
What’s one question every marketer should ask before launching a campaign?
Have we truly considered how the wider cultural and social context might shape, amplify, or disrupt our intended impact?
What mindset shift has helped you become a more effective marketer?
Returning to my roots in geography and photojournalism, stepping back to see broader patterns, context, and connections that sharpen strategic clarity.
Lara O’Shea served on the Jury for the 2025 Effie Awards Yhdysvalloissa kilpailua.
