Yhdessä lauseessa…
Miten määrittelet tehokkaan markkinoinnin?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Mistä markkinointitrendeistä olet innostunut juuri nyt?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Miten luovuus lisää tehokkuutta?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Mikä on sinun suosikki tehokkuusvoittosi viime kuukausilta – henkilökohtainen vai ammatillinen?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Miltä toivot markkinoinnin näyttävän seuraavan viiden vuoden aikana?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Maailman parhaiden paras tuomari. Katso lisää In One Sentence -ominaisuuksia.
