Yhdellä lauseella… kuinka määrittelet tehokkaan markkinoinnin?
Effective marketing is human-centric: it prioritizes people’s needs, creates empathic products and leverages communication potential to not only promote products, but also nudge people toward more useful habits and well-being.
Mikä on paras neuvo, jonka voit tarjota markkinoijille tänään?
Look into the future, not “in the rearview mirror,” to explore trends and anticipate new needs of your customers.
Kuinka markkinoijat voivat pysyä tehokkaina haasteiden aikoina?
Train soft skills: creativity, empathy and resilience.
Marina Bezouglova served on the jury for the 2020 Effie Awards Venäjä kilpailua.
