Juan Staudt, Chief Marketing & Communications Officer, Cooperativa Capel

En une phrase…

Quels conseils pouvez-vous offrir aux spécialistes du marketing d’aujourd’hui ? 
Think of AI as you do electricity and the internet: essential. Do not conceive a business without it.

Quel est votre meilleur conseil pour favoriser des relations efficaces entre une agence et un client ?   
Eliminate the labels of agency and client; let’s see ourselves as one team with clear roles, working towards a shared objective.

Juan Staudt served on the Round Two Jury for the 2024 Effie Awards Chile.