About the SummitCMES 2025 goes to The Gathering
The Canadian Marketing Effectiveness Summit is our annual event celebrating marketing effectiveness. This year, we’re popping up at The Gathering festival for an immersive, multi-day event designed to educate and inspire.
What’s on the agenda:
- Effie Awards Canada 2025 – The Gold and Grand Effie award winners will be announced live on stage, along with the Effie Canada Agency of the Year and Marketer of the Year awards.
- “The Alchemy of Effectiveness: A Focus on Canada 2025” Launch – We’ll be exclusively launching the 2025 edition of our annual data-backed report on what’s driving results in Canadian marketing and showcasing the work that worked in this year’s competition—to a roomful of top brands and marketers.
- Behind the Trophy: How to Deliver Work that Works – an Inner Sanctum deep-dive conversation between an Effie-winning marketer and their agency partner, offering a rare behind-the-scenes look at what it really takes to deliver effective work.
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Use code EFFIE2025 to save 10% off All-Access, VIP and Pinnacle passes.
ICA Member Exclusive Discount: ICA member agencies and their clients get even bigger savings with a special rate of $999 USD for an All-Access Pass. Email effie@theica.ca to get your exclusive discount code prior to purchase.