En une phrase…
Comment définissez-vous un marketing efficace ?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Quelles sont les tendances marketing qui vous enthousiasment actuellement ?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Comment la créativité favorise-t-elle l’efficacité ?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Quelle est votre victoire en matière d’efficacité préférée au cours des derniers mois ? Personnelle ou professionnelle ?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
À quoi espérez-vous que ressemblera le marketing dans les cinq prochaines années ?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Le meilleur du meilleur mondial juge. Voir plus de fonctionnalités de In One Sentence.
