As a global community, we are living through challenging times and, as marketers, we have the opportunity to motivate and inspire both consumers and each other. Effective communication and empathy are critical in achieving that.
Our 2020 Global Effie Jury shares how they are supporting their teams through the challenges of this year and, more broadly, how the value of creativity changes during demanding and difficult times.
FEATURED JURY MEMBERS
– Renata Altenfelder, Directeur exécutif, Marque et communication mondiales, Motorola
– Luiz Felipe Barros, Vice-président du marketing mondial, Données et médias, AB InBev
– Adam Berger, Director, Global Creative Systems, Facebook
– Yusuf Chuku, Responsable mondial de la sécurité, VMLY&R
– Tiana Conley, Vice-président, céréales mondiales, Kellogg Company
– Peter De Benedictis, Directeur marketing, Moyen-Orient et Afrique du Nord, Microsoft