En une phrase… Comment définissez-vous un marketing efficace ?
Effective marketing is not only about selling right here right now, but about the synergy of media mix, creative and technology that can create long-term emotional connections between the customer and the brand.
Quel est le meilleur conseil que vous puissiez offrir aux spécialistes du marketing aujourd’hui ?
Don’t think that technologies can solve your problems overnight, but think about how they can help people understand that you share their values.
Comment les spécialistes du marketing peuvent-ils rester efficaces en période de défi ?
Sincerity, openness and support are the keys to effectiveness.
Alexander Papkov served on the jury for the 2020 Prix Effie Russie concours.
