En une phrase…
Comment définissez-vous un marketing efficace ?
Effective marketing is focusing each endeavor from day one on one specific problem, and checking in throughout the process if it does aim to solve that problem.
What marketing trend are you excited about right now?
Data usage for effectiveness measurement, because it allows us to calibrate along the way and accumulate info about what actually works in a specific target/brand/context.
Comment la créativité favorise-t-elle l’efficacité ?
By creating differentiation—the complex thing about data is that it is available to us as much as it is to our competitors; hence, creativity in our execution is probably the most powerful tool we have to differentiate.
Quelle est votre victoire en matière d’efficacité préférée au cours des derniers mois ? Personnelle ou professionnelle ?
Cleaning up dashboards and focusing on a few key elements has been so impactful in the way we run things in our company, so I must definitely say that it is our biggest win by far.
À quoi espérez-vous que ressemblera le marketing dans les cinq prochaines années ?
Actually BEING customer centric and having the audience not feel ads as an interruption—making sure we’re so focused on being precise that our communication efforts don’t feel like our brands are trying to convince people but rather recommend products we know they need and they’ll enjoy.
Chris was a 2023 Le meilleur du meilleur mondial et Effie Panama juge. Voir plus de fonctionnalités de In One Sentence.
