एक वाक्य में...
आप प्रभावी विपणन को कैसे परिभाषित करते हैं?
Effective marketing drives preference and speaks to business purpose, requiring marketers to authentically resonate with target audiences with longevity in mind.
इस समय आप किस विपणन प्रवृत्ति को लेकर उत्साहित हैं?
My love of positive psychology is going to show here, but I am so inspired to see the rise of advocacy-based marketing – change happens when conversation inspires action, and for marketers to be generating meaningful conversations is incredibly exciting and energizing for me.
रचनात्मकता किस प्रकार प्रभावशीलता को बढ़ाती है?
Creativity helps us “burn the box” and reach new heights, furthering both the human and business agenda, which is exactly what effective marketing is supposed to do!
पिछले कुछ महीनों में आपकी पसंदीदा प्रभावशीलता जीत क्या है - व्यक्तिगत या पेशेवर?
I’m not able to share in full detail yet my favorite win, but recently we at Kantar developed a partnership with a global advocacy organization and are working on helping empower marketers to do better, more impactful, and meaningfully inclusive creative through actionable insights.
अगले पांच वर्षों में आप मार्केटिंग कैसी देखना चाहते हैं?
My biggest wish is that we continue being forces for good and growth – I hope to see marketers stand proudly in purpose and advocacy and expand societal good.
Anna was a Round One 2023 Effie US judge. एक वाक्य में अधिक पढ़ें विशेषताएं.
