U jednoj rečenici…
Kako definirate učinkovit marketing?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Kojim marketinškim trendovima ste trenutno uzbuđeni?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Kako kreativnost potiče učinkovitost?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Koja je vaša omiljena pobjeda u učinkovitosti u posljednjih nekoliko mjeseci – osobna ili profesionalna?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Kako se nadate kako će marketing izgledati u sljedećih pet godina?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Globalno najbolje od najboljeg suditi. Pogledajte više značajki U jednoj rečenici.
