Marialejandra Urbina, Chief Strategy Officer, Dieste & Dieste Health

U jednoj rečenici…

Kako definirate učinkovit marketing?
Effective marketing happens when a communication idea provokes extraordinary results beyond expectations.

Kojim marketinškim trendovima ste trenutno uzbuđeni?
I’m excited about the Hybrid Culture trend. The post-pandemic times are fostering the hybrid of everything. From the hybrid work lifestyle to hybrid live and digital experiences to innovations of web3 fusion with analog experiences.

Kako se nadate kako će marketing izgledati u sljedećih pet godina?
I hope marketing looks and is truly diverse, where brands authentically reach everyone and each.

Marialejandra was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.