Egy mondatban…
Hogyan definiálja a hatékony marketinget?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Milyen marketingtrend(ek)től izgat jelenleg?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Hogyan hat a kreativitás a hatékonyságra?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Mi a kedvenc eredményességi eredménye az elmúlt hónapokban – személyes vagy szakmai?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Ön szerint milyen lesz a marketing a következő öt évben?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Globális legjobb a legjobbak közül bíró. Tekintse meg az In One Sentence további funkcióit.
