Abbas Arslan, Global Senior Director, Human Insights, The Coca-Cola Company

Egy mondatban… Mi a legjobb tanács, amit ma adhatsz a marketingeseknek?

Don’t try to sell something you don’t believe in – you will just end up fooling yourself.

Hogyan definiálja a hatékony marketinget?

If consumers remember it, it is effective marketing.

Hogyan maradhatnak hatékonyak a marketingesek a kihívások idején?

Smile more – it helps you have better ideas, and makes others think you know something they don’t.

Abbas Arslan served on the Final Round jury for the 2020 Effie Awards Pakisztán verseny.