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What mindset shift has helped you become a more effective marketer?
Viewing failure as data, not defeat, can help turn every setback into a smarter comeback.
What’s one thing marketers should stop doing to be more effective?
Stop mistaking stunts for strategy because attention isn’t the same as action.
What’s a recent trend that’s actually improving marketing effectiveness?
The rise of purposeful partnerships because the impact can be exponential when missions align.
What’s your personal ‘north star’ when aiming for effectiveness?
My compass always points to outcomes over optics, so it’s about marrying the rigor of data with the transformative power of big ideas.
What’s one question every marketer should ask before launching a campaign?
Is this campaign brave enough to stand out and clever enough to actually work?
Brenda Maderazo was a 2025 Effie Awards Սինգապուր դատավոր.
