The 2015 Penghargaan Euro Effie competition is now accepting entries.
Run by the Asosiasi Agensi Komunikasi Eropa (EACA), the Euro Effies are open to any campaign that ran in two or more European markets in 2014.
"We had a record number of winners in last year’s Euro Effies competition. This doesn’t only mean the campaigns are better, it means people are getting better at writing their submissions," said Dominic Lyle, Director General of the EACA. “Knowing this makes me very happy to announce the 2015 Euro Effies’ call for entries and I look forward to another year of fantastic work.”
This year’s jury will be chaired by Guillaume Conteville, Head of Marketing Western Continental Europe Division at Mastercard.
The 2015 competition introduces two new categories: Daud melawan Goliat Dan Pengalaman Merek. David vs. Goliath will reward campaigns that showcased how small brands took on “sleeping giants,” while the Brand Experience category will recognize campaigns that effectively created a unique brand experience that extended beyond traditional advertising.
The 2015 entry period closes on April 15, 2015, with a late deadline being offered through May 15, 2015. Winners will be awarded at a gala, held in Brussels, later in the year.
Learn more and enter at www.euro-effie.com.
Read about winners in the 2014 Euro Effie Awards competition.
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Tentang Effie Worldwide
Memperjuangkan praktik dan praktisi efektivitas pemasaran, Effie Worldwide menyoroti ide-ide pemasaran yang berhasil dan mendorong dialog yang bijaksana seputar pendorong efektivitas pemasaran. Jaringan Effie bekerja sama dengan beberapa organisasi penelitian dan media terkemuka di seluruh dunia untuk memberikan wawasan yang relevan kepada audiensnya tentang strategi pemasaran yang efektif. Penghargaan Effie dikenal oleh pengiklan dan agensi di seluruh dunia sebagai penghargaan terkemuka dalam industri ini, dan mengakui semua bentuk komunikasi pemasaran yang berkontribusi pada keberhasilan suatu merek. Sejak tahun 1968, memenangkan Effie telah menjadi simbol pencapaian global. Saat ini, Effie merayakan efektivitas di seluruh dunia dengan lebih dari 40 acara global, regional, dan nasional. program di seluruh Asia-Pasifik, Eropa, Amerika Latin, Timur Tengah/Afrika Utara, dan Amerika Utara. Inisiatif Effie meliputi Indeks Efektivitas Effie, memberi peringkat perusahaan dan merek paling efektif secara global dan Basis Data Kasus EffieUntuk detail lebih lanjut, kunjungi www.effie.org. Mengikuti @effieawards di Twitter untuk pembaruan informasi Effie, program Dan berita.
