Soyoung Kang, Chief Marketing Officer, eos Products

Í einni setningu…

Hvernig skilgreinir þú árangursríka markaðssetningu?
Effective marketing changes trajectories and drives growth.

Hvernig ýtir sköpunargáfunni áfram skilvirkni?
If strategy is the engine, then creativity is the fuel!

Hver er uppáhalds árangursvinningurinn þinn undanfarna mánuði - persónulegur eða faglegur?
As a mom, I see parenting effectiveness – or lack thereof – play out every day, in real time.

Hver er stærsti hindrunin fyrir skilvirkni markaðssetningar?
The biggest roadblock is selecting the wrong KPIs and measurement tools.

Hvernig vonar þú að markaðssetning líti út á næstu fimm árum?
I hope diversity in storytelling continues to expand, driven by diversity in teams.

Soyoung was a final round judge in the 2022 Effie US Competition. Smelltu hér to see this year’s Effie US winners and finalists, and join us on June 14 to see who will be taking home gold, silver and bronze at the US Effie Awards Gala. Get tickets here.