Gabor Varga, Chief Business Officer, Publicis Groupe Hungary & Publicis Le Pont

Í einni setningu…

Hvernig ýtir sköpunargáfunni áfram skilvirkni?
In a hyper-paced world, where every second counts, creativity is the ultimate way to make people stop for a moment. It’s the only constant in our world of marketing and communications. It all started with creativity and it still can’t be effective without it.

Hver er stærsti hindrunin fyrir skilvirkni markaðssetningar?
Sticking to old habits instead of embracing the great unknown.
Don’t disregard ‘what worked before,’ but build on it with the latest advancements so you can stay in business.

Hvernig vonar þú að markaðssetning líti út á næstu fimm árum?
We’re on the edge of a new great leap, but what decisions we make going forward have bigger weight than ever.
I truly hope that the complicated relationship between Artificial and Human Intelligence strikes a sustainable balance.
 
Gabor is a 2023 Best of the Best dómari. Sjáðu fleiri eiginleika In One Sentence.