Í einni setningu…
Hvernig skilgreinir þú árangursríka markaðssetningu?
Effective marketing grabs your attention. Makes you feel something. Inspires you to act. In this order.
Hvernig ýtir sköpunargáfunni áfram skilvirkni?
Creativity drives effectiveness because it makes more noise with less money.
What aspects of effective marketing do you believe remain constant, even in the face of change?
Everything around us will forever change except for one thing: human nature. Understand how to get to the human heart by using both your brain and your gut. Everything else is a consequence.
Hvaða markaðsstefnu(r) ertu spenntur fyrir núna?
We’re never excited about marketing trends per se. We’re excited about great ideas for our client’s brands. And sometimes those ideas can be about a trend. But it all starts with a powerful idea.
Hvernig vonar þú að markaðssetning líti út á næstu fimm árum?
In 5 years I hope marketing can be less brainy and more intuitive.
Anselmo was a Final Round judge in the 2022 Effie US Competition. Smelltu hér til að sjá lista yfir 2022 Effie bandaríska sigurvegara.
