Í einni setningu ... Hvert er besta ráðið sem þú getur boðið markaðsmönnum í dag?
Focus your work on people; being human-centric allows us to create and offer authentic, more humane, and empathetic brands that generate value and engage with consumers’ deepest concerns and desires.
Hvernig skilgreinir þú árangursríka markaðssetningu?
Effective marketing creates value for, and therefore engagement and trust from, consumers and clients.
Hvernig stjórnar þú teyminu þínu á áhrifaríkan hátt á meðan þú vinnur í fjarvinnu?
Trust and empathy, as well as consistent and continuous communication, have been essential in facing the complex context of this year.
Malena Morales Valentin served on the jury for the 2020 Effie Awards Peru keppni.
