In one sentence…how do you define effective marketing?
Effective marketing is human-centric: it prioritizes people’s needs, creates empathic products and leverages communication potential to not only promote products, but also nudge people toward more useful habits and well-being.
Hver er besta ráðið sem þú getur boðið markaðsmönnum í dag?
Look into the future, not “in the rearview mirror,” to explore trends and anticipate new needs of your customers.
Hvernig geta markaðsmenn haldið árangri á erfiðum tímum?
Train soft skills: creativity, empathy and resilience.
Marina Bezouglova served on the jury for the 2020 Effie verðlaunin Rússland keppni.
