As a global community, we are living through challenging times and, as marketers, we have the opportunity to motivate and inspire both consumers and each other. Effective communication and empathy are critical in achieving that.
Our 2020 Global Effie Jury shares how they are supporting their teams through the challenges of this year and, more broadly, how the value of creativity changes during demanding and difficult times.
FEATURED JURY MEMBERS
– Renata Altenfelder, Direttore esecutivo, Marchio globale e comunicazione, Motorola
– Luiz Felipe Barros, Vicepresidente marketing globale, dati e media, AB InBev
– Adam Berger, Director, Global Creative Systems, Facebook
– Yusuf Ciuku, CSO globale, VMLY&R
– Tiana Conley, Vicepresidente, Cereali Globali, Kellogg Company
– Pietro De Benedictis, Direttore Marketing, MENA, Microsoft