In one sentence…what is the best advice you can offer marketers today?
Marketing is neither about short-term tactical objectives nor about attracting the client here and now, it’s about the strategic approach – try to look at your goals and ways of reaching them more broadly.
In una frase, come definiresti il marketing efficace?
Effective marketing leads to evident results – exactly the ones that the specific business needs.
In one sentence, how can marketers stay effective in times of challenge?
When the going gets tough, it’s especially important for brands to be able to put on their clients’ hat, to understand what moves and what bothers them – and to try to be as valuable as possible, all while keeping in mind the constantly crucial analytics and performance marketing.
Elina Isagulova served on the jury for the 2020 Premi Effie Russia concorrenza.
