In una frase…
Come definiresti il marketing efficace?
Great ideas that solve real problems in surprising ways.
In che modo la creatività stimola l'efficacia?
Creativity is essential to reach people’s hearts. People don’t want to see advertising, they want someone who speaks the same language as them.
Qual è il più grande ostacolo all'efficacia del marketing?
When we stop taking risks.
Qual è il miglior consiglio che puoi dare ai professionisti del marketing di oggi?
Create experiences that make a difference in the consumers’ lives.
Come ti aspetti che sia il marketing nei prossimi cinque anni?
To be less about marketing and more about commitment.
Luciana was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8. The first deadline is May 18.
