In una frase…
Come definiresti il marketing efficace?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Quali sono le tendenze di marketing che ti entusiasmano in questo momento?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
In che modo la creatività stimola l'efficacia?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Qual è stata la tua vittoria in termini di efficacia preferita negli ultimi mesi, personale o professionale?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Come ti aspetti che sia il marketing nei prossimi cinque anni?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Il meglio del meglio a livello mondiale giudice. Scopri altre funzionalità di In One Sentence.
