In one sentence…
Come definiresti il marketing efficace?
When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.
Qual è il miglior consiglio che puoi dare oggi ai professionisti del marketing?
Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.
Come gestisci in modo efficace il tuo team mentre lavori da remoto?
By being human, supportive and respectful about everyone´s situation.
Ramiro Villalobos served on the jury for the 2020 Premi Effie Colombia concorrenza.
