한 문장으로…
효과적인 마케팅은 어떻게 정의하시나요?
Effective marketing drives preference and speaks to business purpose, requiring marketers to authentically resonate with target audiences with longevity in mind.
지금 가장 관심 있는 마케팅 트렌드는 무엇입니까?
My love of positive psychology is going to show here, but I am so inspired to see the rise of advocacy-based marketing – change happens when conversation inspires action, and for marketers to be generating meaningful conversations is incredibly exciting and energizing for me.
창의성은 어떻게 효율성을 높이는가?
Creativity helps us “burn the box” and reach new heights, furthering both the human and business agenda, which is exactly what effective marketing is supposed to do!
지난 몇 달 동안 개인적으로, 또는 직업적으로 가장 좋아하는 효과적인 승리는 무엇입니까?
I’m not able to share in full detail yet my favorite win, but recently we at Kantar developed a partnership with a global advocacy organization and are working on helping empower marketers to do better, more impactful, and meaningfully inclusive creative through actionable insights.
앞으로 5년 동안 마케팅이 어떤 모습이 되기를 바라시나요?
My biggest wish is that we continue being forces for good and growth – I hope to see marketers stand proudly in purpose and advocacy and expand societal good.
Anna was a Round One 2023 Effie US judge. 더 읽기 In One Sentence 기능.
