Elina Isagulova, VP, B2B Commerce and Operations, Mail.Ru Group

In one sentence…what is the best advice you can offer marketers today?

Marketing is neither about short-term tactical objectives nor about attracting the client here and now, it’s about the strategic approach – try to look at your goals and ways of reaching them more broadly.

한 문장으로 효과적인 마케팅을 정의한다면? 

Effective marketing leads to evident results – exactly the ones that the specific business needs.

한 문장으로, 마케터는 어려운 시기에도 어떻게 효율성을 유지할 수 있을까요?

When the going gets tough, it’s especially important for brands to be able to put on their clients’ hat, to understand what moves and what bothers them – and to try to be as valuable as possible, all while keeping in mind the constantly crucial analytics and performance marketing.

Elina Isagulova served on the jury for the 2020 에피 어워드 러시아 경쟁.