In one sentence…How do you define effective marketing?
Effective marketing is the result of a strategy that evolves with the rhythm of consumers, making them feel that the brand understands them more than any other, and is therefore always relevant to them – in other words, personalizing the communication and the relationship to result in a higher conversion.
오늘날 마케터에게 제공할 수 있는 가장 좋은 조언은 무엇일까요?
Marketers must understand the enormous effect that digitalization has had on everything we do, and as the digital world evolves rapidly and impacts markets and consumers, marketers must go at the same speed, staying open to permanent learning and without fear of experimenting or failing.
원격으로 작업하면서 어떻게 효과적으로 팀을 관리하고 계신가요?
Confidence, empowerment, empathy, and the creation of spaces to maintain closeness despite the distance have been fundamental — but beyond that, sharing objectives and keeping each other focused has been the key to our success.
Martha Eugenia Arbeláez served on the jury for the 2020 에피 어워드 콜롬비아 경쟁.
