한 문장으로, 오늘날 마케터에게 제공할 수 있는 가장 좋은 조언은 무엇일까요?
Take a look at successful companies around the world, 1, 5 and 10 years ago (paying special attention to how they acted in periods of crisis), and note their changes, growths, falls, and consumers, and then try to imagine your company 1, 5 and 10 years into the future — if you are not happy with what you see, change it now.
Roberto Poblete served on the Final Round jury for the 2019 에피 어워드 칠레 경쟁.
