Twenty two Effie trophies were awarded at Effie Costa Rica’s 5th annual awards ceremony held this year on November 20th at the National Auditorium in San José. Six gold, nine silver, and six bronze Effies were awarded across fourteen categories by a jury of senior executives from advertisers, business, agencies, media and market research. Winners are distinguished by effectiveness and proven success in the market and the awards are recognized as the premier award in the marketing community.
Gold Effie Awards were presented to client/agency team foundacion Paniamor-Leo Burnett Costa Rica for the case “Bios Incompletas”, Hyundai-Jotabequ Grey Costa Rica for “Showroom Virtual”, Reckitt Benckiser-La Tres Havas Worldwide for “Vanish Chiquitico”, and to Purdy Motor-Tribu DDB for “Te Casaste con la Mejor Agencia".
Other top winners were: Auto Pits, Publimark Lowe, Florida Ice and Farm-Jotabequ Grey, Protecto-Tribu DDB, Scotiabank-TBWA Costa Rica, Izusu-Publimark Lowe and Farmacias Fischel-Garnier BBDO.
The evening included celebrity guests Jeff Rosemblum, Welmer Ramos (Ministry of Economy), and Humberto Pacheco (President of the Board of Directors of the American Chamber of Commerce). The event was organized by Effie Worldwide's partner COMUNIDAD, the Costa Rican Association of Communications Agencies.
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Effie Worldwide 소개
Championing the practice and practitioners of marketing effectiveness, Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national 프로그램 아시아 태평양, 유럽, 라틴 아메리카, 중동/북아프리카 및 북미 전역에 걸쳐 있습니다. Effie 이니셔티브에는 다음이 포함됩니다. 에피 효과 지수, 전 세계적으로 가장 효과적인 회사와 브랜드를 순위 매기고 에피 케이스 데이터베이스. 자세한 내용은 다음을 방문하세요. www.에피.org. 따르다 @에피어워즈 Effie 정보 업데이트를 위해 Twitter에서 프로그램 그리고 소식.
