뉴욕, August 25, 2021 – Effie Worldwide has announced the marketing leaders who will serve on the Grand Jury for the 2021 Effie Awards United States competition.
The Grand Effie jury will select the most effective, impactful work of the year as the recipient of the “best in show”, the Grand Effie. The year’s competition reflects the work and results achieved during the onset of the pandemic. The Grand Effie winner will serve as both a symbol of the industry’s resilience and benchmark for the path forward.
Leading this year’s prestigious panel are co-chairs, Umesh Sripad, Chief Digital Officer at IKEA USA, and Amani Duncan, President at BBH USA. Each year, the Grand Jury is selected for their expertise in a range of disciplines across the industry. Joining Sripad and Duncan on the jury are:
– Jason Harris, Co-Founder & CEO, Mekanism
– Dirk Herbert, Chief Strategy Officer, dentsu Americas
– Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
– Deidre Smalls-Landau, CMO & EVP, Global Culture, UM
– Zena Srivatsa Arnold, Global Chief Digital & Marketing Officer, Kimberly-Clark
– Kate Stanford, VP, Ads Brand & Activation Marketing, Google
– Musa Tariq, CMO, GoFundMe
– Justin Thomas-Copeland, President & CEO, DDB North America
The jury will meet virtually, in a session sponsored by YouTube, to review and debate the creativity and effectiveness of the highest-scoring Gold Effie winners from the 2021 Effie Awards United States competition.
“Despite all of the challenges, I am consistently impressed by our industry’s ability to produce amazing work and drive growth,” said 트레이시 알포드, Global CEO of Effie Worldwide. “It is critical that we continue to recognize and celebrate marketing effectiveness, especially now, and the leaders on this year’s Grand Effie Jury are well-equipped to determine this year’s winner and establish the benchmark for effectiveness going forward.”
The Grand Effie contenders and winner will be announced during the final day of the virtual Ideas That Work: 2021 Effie US Summit & Awards Celebration taking place September 29-30 (3-5pm ET). The free-to-attend event will celebrate winners from this year’s Effie US competition and explore the path forward for brands and marketers in today’s constantly evolving landscape.
Effie Worldwide 소개
Effie는 마케팅 효과 포럼을 선도하고 발전시키는 것을 사명으로 하는 글로벌 501c3 비영리 단체입니다. Effie는 교육, 수상, 끊임없이 진화하는 이니셔티브 및 결과를 낳는 마케팅 전략에 대한 일류 통찰력을 통해 마케팅 효과의 관행과 실무자를 선도하고, 고무하고, 옹호합니다. 이 조직은 전 세계 50개 이상의 수상 프로그램과 탐내는 효과 순위를 통해 전 세계, 지역 및 지역적으로 가장 효과적인 브랜드, 마케터 및 기관을 인정합니다. 에피 인덱스. 1968년부터 Effie는 마케팅 성공의 미래를 이끄는 리소스 역할을 하면서 성취의 글로벌 상징으로 알려져 있습니다. 자세한 내용은 다음을 방문하세요. 에피닷오알지.
