IPG’s McCann New York and State Street Global Advisors Honored for Most Effective Campaign
New York (May 31, 2018) – The Power of SHE aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) at the 2018 North American Effie Awards Gala held on May 31 in NYC. The rankings for the most effective marketers were also revealed at the end of the gala. Since 1968, the Effie Awards have honored marketing ideas that work.
The most effective marketer and brand coming out of the 2018 North American Effie Awards competition is State Street Global Advisors. Additional highest ranking companies include: IPG (holding group), McCann Worldgroup (agency network), McCann New York (agency office) and Droga5 (independent agency).
According to the Grand Effie winner’s entry, “Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. In three days SHE drove average daily trading volume of the SHE fund up 384%.”
“The Grand Effie jury interrogated the Fearless Girl entry and found that, not only was it effective for State Street’s business and brand, it was effective because of its creative power,” said Nick Law, Co-Chair of the Grand Effie Jury and Chief Creative Officer of Publicis Groupe and President, Publicis Communications.
The North American Grand Effie winner was debated hours before the Effie Awards ceremony by the 그랜드 에피 심사위원단. Grand Effie contenders (the top scoring Gold Effie Award winners) included The Power of She, along with:
– BBDO Minneapolis and Hormel Foods Corporation for Dinty Moore® Stew’s “Lumberjacks Eat Moore” with contributing agency PHD
– Droga5 and The New York Times for “The Truth is Hard to Find”
– Geometry Global, KC ShopperConnect and Kimberly-Clark for Depend’s “Family Caregiving Club,” with contributing agencies Collective Bias, Triad Retail Media, BrandShare and Digimarc
– McCann New York and U.S. Army for “White Hats Wanted” with contributing agency Universal McCann
– 180LA and Boost Mobile for “Boost Your Voice”
– Partners + Napier and Highmark Health for Highmark Blue Cross Blue Shield Delaware’s “Blue Hen” with contributing agencies dPost and PushMP
– TracyLocke and Pfizer Consumer Healthcare for Advil’s “What Pain? All Gain”
“Effie Awards celebrate more than great work, we recognize the insights and strategy that lead to significant, measurable results,” said Traci Alford, President and CEO of Effie Worldwide. “There is much to be learned from Effie winners’ success to grow our businesses and move our industry forward. Congratulations to all of this year’s winning teams.”
The North American Effie rankings reflect points accumulated from finalist and winning case studies from the 2018 North American Effie Awards competition and will be factored into the 2019 Global Effie Index.
Highest Ranked North American Effie Award winners:
Most Effective Marketers: State Street Global Advisors, Procter & Gamble, Mars
Most Effective Agency Networks: McCann Worldgroup, BBDO Worldwide, Geometry Global
Most Effective Independent Agencies: Droga5 (first place), Cramer-Krasselt and Giant Spoon (tied for second place) and Johannes Leonardo, Terri & Sandy and Tombras (tied for third place)
Most Effective Brands: State Street Global Advisors, U.S. Army, IBM
Most Effective Agency Offices: McCann New York, Geometry Global (New York), Energy BBDO (Chicago)
Most Effective Holding Companies: Interpublic (IPG), Omnicom, WPP Group
Global Effie Award winners were also recognized at the gala for the year’s most effective marketing ideas that worked in multiple markets worldwide. Gold Global Effies were awarded to TBWAMedia Arts Lab and Apple for “The Rock X Siri” (with contributing agency OMD) and Johannes Leonardo and adidas for “Original is Never Finished” for adidas Originals.
Winning and finalist North American and Global Effie case studies are rigorously examined, debated and evaluated by seasoned industry leaders over at least two rounds of judging. A complete list of Gold, Silver and Bronze winners for the North American Effie Awards, as well as the opportunity to read the winning case studies, is available on www.effie.org.
Download the full winners list >
Effie Worldwide 소개
Effie Worldwide는 마케팅 커뮤니케이션의 효과를 대표하는 501(c)(3) 비영리 단체로, 효과적인 마케팅 아이디어를 조명하고 마케팅 효과의 원동력에 대한 사려 깊은 대화를 장려합니다. Effie 네트워크는 전 세계 최고의 연구 및 미디어 기관과 협력하여 대상 고객에게 관련성 있고 일류의 통찰력을 효과적인 마케팅 전략으로 제공합니다. Effie Awards는 전 세계 광고주와 대행사에서 업계에서 가장 뛰어난 상으로 알려져 있으며 브랜드의 성공에 기여하는 모든 형태의 마케팅 커뮤니케이션을 인정합니다. 1968년 이래로 Effie 상을 수상하는 것은 성취의 글로벌 상징이 되었습니다. 오늘날 Effie는 글로벌 Effie, 지역 아시아 태평양, 유럽, 라틴 아메리카, 북미 및 중동/북아프리카 Effie 프로그램 및 40개 이상의 국가 Effie 프로그램을 통해 전 세계적으로 효과를 기념합니다. 자세한 내용은 다음을 방문하세요. www.에피.org.
