December 15, 2018 – Pakistan Advertisers Society (PAS) is pleased to announce its partnership with Effie Worldwide. With the affiliation, PAS Awards, which is one of the most prestigious marketing effectiveness award programmes organized by PAS joins the global Effie network to become Effie Awards Pakistan as its 52nd programme.
With 51 national programmes, 4 regional awards and 1 global award, Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness, led by its signature initiative, the Effie Awards, which is celebrating its 50th anniversary this year. Saqib Zia, Chairman, PAS said “bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission. With growing business pressures, measurement of marketing effectiveness is now imperative for all marketers. Also, from an industry perspective, Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally”.
“As a results-focused forum for the industry, Effie brings together clients, agencies and media to debate and celebrate marketing effectiveness,” said Traci Alford, President and CEO of Effie Worldwide. “We are proud to partner with PAS to bring the Effie Awards to Pakistan. It is important that the Effie Index reflect the most effective work across the world and the launch of Effie Pakistan will strengthen our global dialogue around the future of marketing effectiveness.”
The competition will be open to all marketing efforts that ran in Pakistan between October 1 2017 till September 30 2018. Entrants will be required to demonstrate excellence in four key areas: definition of objectives, strategic development, creative execution, and measurement of results. These campaigns will go through a rigorous evaluation process by a set of jury members that will include some of the most qualified and experienced panel of professionals, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research having a proven track record of excellence in their area of working. Complete details on eligibility, competition rules and deadlines are available on Effie Pakistan’s 웹사이트.
The award gala will take place in May 2019 and the winners will be awarded with a Gold, Silver and Bronze trophy. A special recognition award, the Grand Effie Award will also be awarded to the most effective campaign of the year.
The Effie Pakistan finalists and winners will also receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Concluding the ceremony, the Executive Director of PAS, Qamar Abbas said that this is indeed a proud moment and an acknowledgement of our efforts.
For complete details regarding the 2019 Effie Awards Pakistan program or PAS please visit our website www.effiepakistan.org or contact:
Afsheen Razavi
Project Head
+92 21 35836072-73
info@effiepakistan.org
Effie Worldwide에 대한 자세한 내용은 다음 연락처로 문의하세요.
질 웨일런
SVP, 국제 개발
에피 월드와이드
질@에피.org
+1 212-849-2754
www.에피.org
About Pakistan Advertisers Society (PAS)
Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is representative of 80% of the ad-spend of Pakistan. Chartered in 1996, PAS is governed by a board of Council Members and directed by an Executive Director. The prime objective of PAS is to ‘empower its members’ in dealing with the government, advertising agencies, media and other organizations integral to the advertising industry. It believes in promoting the spirit of mutual-support for mutual-benefit among its members.
PAS seeks that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer. PAS currently has about 44 member companies operating in Pakistan from the world of creative and digital agencies, public relations agencies (represented by PR Hub), media centers and events. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP).
에피에 대하여
Effie는 마케팅 효과 포럼을 선도하고 발전시키는 것을 사명으로 하는 글로벌 501c3 비영리 단체입니다. Effie는 교육, 수상, 끊임없이 진화하는 이니셔티브 및 결과를 창출하는 마케팅 전략에 대한 일류 통찰력을 통해 마케팅 효과의 관행과 실무자를 선도하고, 고무하고, 옹호합니다. 이 조직은 전 세계 50개 이상의 수상 프로그램과 탐내는 효과 순위인 Effie Index를 통해 전 세계, 지역 및 지역적으로 가장 효과적인 브랜드, 마케터 및 기관을 인정합니다. 1968년 이래로 Effie는 마케팅 성공의 미래를 이끄는 리소스 역할을 하는 동시에 성취의 글로벌 상징으로 알려져 있습니다. 자세한 내용은 다음을 방문하세요. 에피닷오알지.
