Juan Diez, CEO, IPG Mediabrands Mexico

Dalam satu ayat, apakah nasihat terbaik yang boleh anda tawarkan kepada pemasar hari ini? 

In an ever-changing landscape, remember that whatever brought you where you are today won’t guarantee you success in the future.

Dalam satu ayat, bagaimana anda mentakrifkan pemasaran yang berkesan?

Where vanity and classic marketing metrics are left behind and we measure our actions with real – and ideally achievable – business outcomes.

Juan Diez served on the Final Round jury for the 2019 Effie Awards Mexico persaingan.