I én setning…
Hvordan definerer du effektiv markedsføring?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Hvilke(n) markedsføringstrend(er) er du begeistret for akkurat nå?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Hvordan driver kreativitet effektiviteten?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Hva er din favoritt effektivitetsgevinst fra de siste månedene – personlig eller profesjonell?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Hvordan håper du markedsføringen ser ut de neste fem årene?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Verdens beste av de beste dømme. Se flere In One Sentence-funksjoner.
