Martín Osorio, CEO, IPG MediaBrands South Cone

I én setning…

Hvordan definerer du effektiv markedsføring?
A mix of processes, people, hard data, results.

Hvordan driver kreativitet effektiviteten?
When we seek to generate emotions that activate some action in people.

What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Holistic strategy, which seeks specific objectives.

Hvordan håper du markedsføringen ser ut de neste fem årene?
Experiential, dynamic, interactive, responsive and measurable marketing in each action, ROAS.

Martín was a 2022 Effie Awards Chile dømme. Se flere In One Sentence-funksjoner.