I én setning…
Hvordan definerer du effektiv markedsføring?
Marketing that has the creative capacity to move culture as well as business.
Hvordan driver kreativitet effektiviteten?
Creativity is the bridge to making brand stories insightful, inspired and connective to consumers.
What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Authenticity, transparency and commitment must be part of the brand’s marketing equation.
Hva er det beste rådet du kan gi til dagens markedsførere?
Humanize it: think beyond what your marketing can do, but what it has the power to make us feel.
Hvordan håper du markedsføringen ser ut de neste fem årene?
Braver and even more representative.
Vida was a Final Round judge in the 2022 Effie US Competition. Klikk her for å se listen over 2022 Effie amerikanske vinnere.
