I én setning…
What’s the most underrated factor in achieving long-term effectiveness?
Simplicity cuts through — clarity wins over cleverness in the long run.
What mindset shift has helped you become a more effective marketer?
Your audience isn’t waiting for you — they’re living their lives. Meet them there.
What’s a recent trend that’s actually improving marketing effectiveness?
Niche is the new mainstream when it comes to impact and conversion.
What’s one thing marketers should stop doing to be more effective?
If you’re backing into the strategy or leading with a tactic, you’re already off track.
What’s one question every marketer should ask before launching a campaign?
Who’s this really for — and why should they give a damn?
Yadira Harrison, served on the Jury for the 2025 Effie Awards US konkurranse.
