The European Association of Communications Agencies (ਈ.ਏ.ਸੀ.ਏ) and Effie ਅਵਾਰਡ ਯੂਰਪ have unveiled the marketing leaders who will serve on the round one and two juries for the 2025 European Effie Season which includes strong Irish representation. Recognised across the industry for their expertise, these jurors will have the important task of selecting the most effective and impactful marketing campaigns in Europe.
The co-chairs of the Effie Awards Europe Juries will be Barbara Sala, Europe Senior Connections Director at Coca-Cola, and Sven Huberts, President of Global Experience & Innovation at Dentsu.
“I am looking forward to collaborating with some of the most distinguished minds in the industry. I expect a rigorous yet enriching process where technical expertise, precision, and diverse perspectives come together to celebrate and reward the most impactful communication campaigns in Europe. It’s a unique opportunity to uphold the high standards of the Effie Awards and contribute to the evolution of excellence in marketing,” said Barbara.
Speaking about the Irish involvement, Siobhán Masterson, CEO Iapi stated, “We’re very proud of the robust Irish participation and strong representation gracing the European Effie Awards jury. Having our top-tier industry leaders contribute their rich expertise and innovative thinking not only underscores the remarkable calibre of our professionals, but also further solidifies Ireland’s standing as a leader in creative and strategic excellence internationally.”
The Effie Awards Europe jury will gather over 200 industry professionals from 25 European countries. Each jury will evaluate entries based on four key attributes: Challenge, Context & Objectives; Insights & Strategic Idea, Bringing the Strategy & Idea to Life, and Results with winners announced during the Effie Europe Awards Gala on 10 December in Brussels.
For more information on the European Effie Awards, please see ਇਥੇ.
Best of Europe Round 1 Jury:
- David Cullen, CEO, Opinions Research
- Eimear Fitzmaurice, Head of Planning, Folk VML Dublin
- Joseph Hoban, Head of Communications & Marketing, RTÉ
- Nichola Mullen, Head of Marketing & Fundraising, Pieta House
- Richard Miley, Marketing Lead, An Post
- Shaunagh Farrelly, Senior Planner, Boys+Girls
- Valerie Hedin, Marketing Communications Manager, Allianz
Best of Europe Round 2 Jury:
- Roisin Field, Head of Luxury Spirits, Diageo Ireland
- Emma Williams, Executive Director, Edelman
Effie Europe Grand Jury 2025:
- Grainne Wafer, Global Category Director Beer, Vodka, Liqueurs, Convenience, Diageo
Multi-Market & Positive Change Round 1 Jury:
- Caroline Keogh, Board Relationship Director, Boys+Girls
- Jay Reid, Group Strategy Director, Core
- Maria Murphy, Ex Marketing Manager of Danone, Independent
- Aoife O’Regan, Marketing Manager, RTÉ
Multi-Market & Positive Change Round 2 Jury:
- Aoife McCleary, Senior Copywriter, Forsman & Bodenfors
- Maeve Kelly, Marketing Manager, Allianz
- Paul Carton, Global Marketing Director, Baileys, Diageo
- Stephen Rogers, Creative Director, Droga5 Dublin