Jednym zdaniem…
Jak definiujesz skuteczny marketing?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Jakie trendy marketingowe Cię teraz ekscytują?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
W jaki sposób kreatywność wpływa na skuteczność?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Które z osiągnięć w zakresie efektywności z ostatnich miesięcy — osobiste lub zawodowe — uważasz za swoje ulubione?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Jak Twoim zdaniem będzie wyglądał marketing w ciągu najbliższych pięciu lat?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Najlepsi z najlepszych na świecie sędzia. Zobacz więcej funkcji In One Sentence.
