Em uma frase…
Como você define marketing eficaz?
Effective marketing is focusing each endeavor from day one on one specific problem, and checking in throughout the process if it does aim to solve that problem.
What marketing trend are you excited about right now?
Data usage for effectiveness measurement, because it allows us to calibrate along the way and accumulate info about what actually works in a specific target/brand/context.
Como a criatividade impulsiona a eficácia?
By creating differentiation—the complex thing about data is that it is available to us as much as it is to our competitors; hence, creativity in our execution is probably the most powerful tool we have to differentiate.
Qual foi sua vitória favorita em termos de eficácia nos últimos meses — pessoal ou profissional?
Cleaning up dashboards and focusing on a few key elements has been so impactful in the way we run things in our company, so I must definitely say that it is our biggest win by far.
Como você espera que seja o marketing nos próximos cinco anos?
Actually BEING customer centric and having the audience not feel ads as an interruption—making sure we’re so focused on being precise that our communication efforts don’t feel like our brands are trying to convince people but rather recommend products we know they need and they’ll enjoy.
Chris was a 2023 O melhor dos melhores do mundo e Effie Panamá juiz. Veja mais recursos do In One Sentence.
