Marialejandra Urbina, Chief Strategy Officer, Dieste & Dieste Health

Em uma frase…

Como você define marketing eficaz?
Effective marketing happens when a communication idea provokes extraordinary results beyond expectations.

Quais tendências de marketing estão te entusiasmando agora?
I’m excited about the Hybrid Culture trend. The post-pandemic times are fostering the hybrid of everything. From the hybrid work lifestyle to hybrid live and digital experiences to innovations of web3 fusion with analog experiences.

Como você espera que seja o marketing nos próximos cinco anos?
I hope marketing looks and is truly diverse, where brands authentically reach everyone and each.

Marialejandra was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.