Em uma frase…
Como você define marketing eficaz?
Marketing that has the creative capacity to move culture as well as business.
Como a criatividade impulsiona a eficácia?
Creativity is the bridge to making brand stories insightful, inspired and connective to consumers.
Que característica(s) de marketing eficaz você acredita que permanecem constantes, mesmo diante de mudanças?
Authenticity, transparency and commitment must be part of the brand’s marketing equation.
Qual é o melhor conselho que você pode dar aos profissionais de marketing de hoje?
Humanize it: think beyond what your marketing can do, but what it has the power to make us feel.
Como você espera que seja o marketing nos próximos cinco anos?
Braver and even more representative.
Vida was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
