Em uma frase…
Como você define marketing eficaz?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
Quais tendências de marketing estão te entusiasmando agora?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Como a criatividade impulsiona a eficácia?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Qual foi sua vitória favorita em termos de eficácia nos últimos meses — pessoal ou profissional?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Como você espera que seja o marketing nos próximos cinco anos?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 O melhor dos melhores do mundo juiz. Veja mais recursos do In One Sentence.
