Em uma frase…Como você define marketing eficaz?
Effective marketing is not only about selling right here right now, but about the synergy of media mix, creative and technology that can create long-term emotional connections between the customer and the brand.
Qual é o melhor conselho que você pode dar aos profissionais de marketing hoje?
Don’t think that technologies can solve your problems overnight, but think about how they can help people understand that you share their values.
Como os profissionais de marketing podem permanecer eficazes em tempos de desafios?
Sincerity, openness and support are the keys to effectiveness.
Alexander Papkov served on the jury for the 2020 Prêmios Effie Rússia concorrência.
