Într-o singură propoziție…
Cum definiți un marketing eficient?
Effective marketing grabs your attention. Makes you feel something. Inspires you to act. In this order.
Cum stimulează creativitatea eficiența?
Creativity drives effectiveness because it makes more noise with less money.
Ce aspecte ale marketingului eficient credeți că rămân constante, chiar și în fața schimbării?
Everything around us will forever change except for one thing: human nature. Understand how to get to the human heart by using both your brain and your gut. Everything else is a consequence.
De ce tendințe de marketing sunteți entuziasmat în acest moment?
We’re never excited about marketing trends per se. We’re excited about great ideas for our client’s brands. And sometimes those ideas can be about a trend. But it all starts with a powerful idea.
Cum sperați să arate marketingul în următorii cinci ani?
In 5 years I hope marketing can be less brainy and more intuitive.
Anselmo was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
