Într-o singură propoziție…
Cum definiți un marketing eficient?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
De ce tendințe de marketing sunteți entuziasmat în acest moment?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Cum stimulează creativitatea eficiența?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
Care este câștigul tău favorit de eficiență din ultimele luni – personal sau profesional?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Cum sperați să arate marketingul în următorii cinci ani?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Global Best of the Best judecător. Vedeți mai multe funcții Într-o singură propoziție.
