Marialejandra Urbina, Chief Strategy Officer, Dieste & Dieste Health

Într-o singură propoziție…

Cum definiți un marketing eficient?
Effective marketing happens when a communication idea provokes extraordinary results beyond expectations.

De ce tendințe de marketing sunteți entuziasmat în acest moment?
I’m excited about the Hybrid Culture trend. The post-pandemic times are fostering the hybrid of everything. From the hybrid work lifestyle to hybrid live and digital experiences to innovations of web3 fusion with analog experiences.

Cum sperați să arate marketingul în următorii cinci ani?
I hope marketing looks and is truly diverse, where brands authentically reach everyone and each.

Marialejandra was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.