NEW YORK, August 25, 2021 – Effie Worldwide has announced the marketing leaders who will serve on the Grand Jury for the 2021 Effie Awards United States competition.
The Grand Effie jury will select the most effective, impactful work of the year as the recipient of the “best in show”, the Grand Effie. The year’s competition reflects the work and results achieved during the onset of the pandemic. The Grand Effie winner will serve as both a symbol of the industry’s resilience and benchmark for the path forward.
Leading this year’s prestigious panel are co-chairs, Umesh Sripad, Chief Digital Officer at IKEA USA, and Amani Duncan, President at BBH USA. Each year, the Grand Jury is selected for their expertise in a range of disciplines across the industry. Joining Sripad and Duncan on the jury are:
– Jason Harris, Co-Founder & CEO, Mekanism
– Dirk Herbert, Chief Strategy Officer, dentsu Americas
– Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
– Deidre Smalls-Landau, CMO & EVP, Global Culture, UM
– Zena Srivatsa Arnold, Global Chief Digital & Marketing Officer, Kimberly-Clark
– Kate Stanford, VP, Ads Brand & Activation Marketing, Google
– Musa Tariq, CMO, GoFundMe
– Justin Thomas-Copeland, Președinte și CEO, DDB America de Nord
The jury will meet virtually, in a session sponsored by YouTube, to review and debate the creativity and effectiveness of the highest-scoring Gold Effie winners from the 2021 Effie Awards United States competition.
“Despite all of the challenges, I am consistently impressed by our industry’s ability to produce amazing work and drive growth,” said Traci Alford, Global CEO of Effie Worldwide. “It is critical that we continue to recognize and celebrate marketing effectiveness, especially now, and the leaders on this year’s Grand Effie Jury are well-equipped to determine this year’s winner and establish the benchmark for effectiveness going forward.”
The Grand Effie contenders and winner will be announced during the final day of the virtual Ideas That Work: 2021 Effie US Summit & Awards Celebration taking place September 29-30 (3-5pm ET). The free-to-attend event will celebrate winners from this year’s Effie US competition and explore the path forward for brands and marketers in today’s constantly evolving landscape.
Despre Effie Worldwide
Effie este o organizație non-profit globală 501c3 a cărei misiune este să conducă și să evolueze forumul pentru eficacitatea marketingului. Effie conduce, inspiră și susține practica și practicienii eficienței marketingului prin educație, premii, inițiative în continuă evoluție și perspective de primă clasă asupra strategiilor de marketing care produc rezultate. Organizația recunoaște cele mai eficiente mărci, agenți de marketing și agenții, la nivel global, regional și local prin cele peste 50 de programe de premii din întreaga lume și prin clasamentele sale râvnite de eficiență, Indexul Effie. Din 1968, Effie este cunoscut ca simbol global al realizării, servind în același timp ca o resursă pentru a conduce viitorul succesului în marketing. Pentru mai multe detalii, vizitați effie.org.
